Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions and relationships with current and potential customers. It involves analyzing customer data to improve relationships, drive sales growth, and enhance customer retention. CRM software facilitates these tasks by organizing customer information, tracking interactions, and automating processes such as email marketing and customer support. By centralizing customer data, CRM systems enable businesses to tailor their marketing efforts, personalize customer experiences, and identify opportunities for upselling or cross-selling. Ultimately, CRM fosters stronger customer relationships.
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