In 2024, WhatsApp Business Solution introduces several new features to enhance business communication and customer engagement. Key updates include improved messaging tools like quick replies and automated messages, enhanced API capabilities with CRM integration, and rich media messaging. E-commerce features have expanded with product catalogs and in-app payments, enabling seamless shopping experiences. Interactive messaging, such as rich message templates and polls, boosts customer interaction, while advanced analytics provide valuable insights. Improved customer support includes chatbot integration and multi-device support, complemented by increased security measures like two-step verification. These updates make WhatsApp Business a powerful tool for growth and customer relations.
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