Digital marketing encompasses a wide range of strategies and tactics used to promote products or services through digital channels. It leverages the internet and various online platforms—such as social media, email, search engines, and websites—to reach and businesses can tailor their marketing efforts to maximize engagement and conversion rates. As consumer habits continue to evolve, digital marketing remains a dynamic and essential component of any comprehensive marketing strategy, allowing brands to connect with audiences in real-time and adapt to changing trends.

Home