Firefighting Negative Reviews on Amazon: A Seller’s Guide

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A one-star review directly hurts your business by lowering your product’s visibility and dissuading customers from buying your product. Amazon’s A9 search engine considers product reviews when ranking for search results. A negative review means less visibility. For customers, on the other hand, a negative review is an important source of information. They rely on insightful reviews – especially the bad ones – before making a purchase decision. 

Firefighting Negative Reviews on Amazon: A Seller’s Guide

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