Five Must Have KPIs for B2B Marketing Reports
The ways of B2B marketing KPIs & reports have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve been on a rollercoaster ride for the past few years. The pandemic temporarily halted in-person events, a major source of leads for many B2B companies, prompting marketers to shift to digital channels. Many CMOs scrambled to upgrade their martech stack and figure out how to measure campaign impact with greater accuracy.
While marketers on the B2B side may have expanded their use of digital channels, added to the martech stack, and adopted ABM in greater numbers, the “defend the spend” imperative remains. In fact, it gained intensity. So, what should marketers be measuring now, given all the changes in the industry? Here’s a closer look at five must-track KPIs for a new era in B2B marketing.
At the same time, marketers continued to adopt account-based marketing (ABM) strategies, which became the go-to approach after intent data providers made ABM practical at scale. Marketers also had to