In business, the term “customer acquisition” refers to the process of attracting and converting new customers. Customer acquisition can be a challenge for any business, but it’s especially challenging for beauty brands.
There are a number of reasons why beauty brands have a harder time acquiring new customers than other types of businesses.
For one thing, the beauty industry is highly competitive. There are thousands of different brands out there vying for attention, and it can be tough to stand out from the crowd.