Influencer marketing can be a powerful tool for promoting an ICO as it allows for the leveraging of the social capital of individuals who have built a following and established trust with their audience. Here are some ways that an ICO marketing agency may utilize influencer marketing:
- Identify and research potential influencers
- Develop a partnership
- Content creation
- Promote the content
- Monitor and track
Overall, influencer marketing can be a valuable tool in ICO promotion as it can help increase brand awareness and credibility, generate leads and conversions, and build a strong community around the ICO. However, it’s essential to choose the right influencers who align with the brand’s values and have an engaged and authentic following.