Our Client was acquired in 2020 by a private equity firm; As part of an aggressive growth strategy, the company entered into a joint venture with a leading diagnostic devices manufacturer in a new subcategory. Within the agreement, the company was responsible for the development of the digital ecosystem to support patients and the marketing and commercialisation of this product globally.
Business objective
The Client wanted our support around the planning and execution of the development and launch program for primary target markets, i.e., Germany and the USA.
Approach
The implementation approach provided immediate and effective product management support to manage the commercial launch of these new products through the developing a detailed plan, establishing and managing a governance model, detailing a budget plan for the commercial launch, and strategy for a direct to patient model, working with local experts.
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