It’s anticipated that companies and creators will have new opportunities to offer hardware and software for augmented reality (AR) and virtual reality (VR) devices when internet connectivity gives way to the Metaverse. They will aim to increase usability as technology develops, making such devices more accessible and durable. Intellectual property (IP) rights are immediately affected as more innovations become patented. As brands for tangible and digital goods, services, and tools begin to emerge, a virtual trademark area will be created. IP assets will exist in both the real and virtual worlds. The platform’s advancement depends on user-generated content. In terms of trademarks, brands will primarily be distinguished by non-traditional markings like auditory marks, animated graphic marks, etc. A new class of goods and services, such as downloadable digital content, retail outlet services for digital content, and internet entertainment services, will need to be established since completely new items and services will enter the market. While software-related inventions, including games, will be subject to copyright protection, physical things like eyewear and other devices will be protected by patents. However, there are difficulties in patenting this cutting-edge technology.
Technology to power the Metaverse is being vigorously developed and patented by many IT giants.