Kevin Samuel is an American lifestyle coach, image consultant, and social media personality known for his YouTube channel and other social media platforms. He gained popularity for his candid and often controversial advice on relationships, dating, and personal development, primarily targeted towards men.Samuel rose to prominence for his blunt delivery and his focus on topics such as self-improvement, image enhancement, and high-value behaviour. He frequently engages in discussions about gender dynamics, offering his perspective on dating, marriage, and modern masculinity.