AS a freelance digital marketing strategist, At present, with digital marketing, personalization has turned an important ingredient in building up good customer relationship pathways. Now, AI seems to be one of the key enablers in achieving such a target. AI algorithms analyze big volumes of data generated by customers for patterns, preferences, and behaviors.Everything from personalized email campaigns, social media ads, AI-powered chatbots, and virtual assistants is changing how brands communicate with their customers, making the experiences deeper and more interesting.