Mincemeat Alternatives Service from IEBS


One of the most inventive categories in recent years has been mincemeat alternatives. Consumer demand for meat alternative is exploding. To meet the consumer demands towards vegan, clean label and sustainability, a Europe-based leading producer of bakery products wanted to realign their product portfolio with meat analogues to capitalize on the opportunity in short-mid-long term.

The Challenge

The key challenge faced by formulator in this segment is how to make the meat alternative an enjoyable dining experience for the consumer, maintain accurate labelling, assure nutrition, and optimise the manufacturing process.

Our client wanted to understand the technology landscape and identify potential partners in the domain of mincemeat alternatives with a clean label profile, and upcoming R&D solutions for further investigation, followed by strategies/initiatives undertaken by key entities (established player, start-up, academia) in this domain.


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