Online Grocery Market Projection, Technological Innovation And Emerging Trends 2030

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According to the World Bank, approximately 80% people in developed countries and nearly 35% in emerging economies have access to the internet. The surging internet penetration will, therefore, steer the online grocery market growth in the forthcoming years. Additionally, the rising preference for e-payment services will also encourage customers to purchase their groceries from online platforms. Moreover, the increasing security of e-payment solutions, owing to the development of encrypted platforms, will also promote the practice of online grocery shopping.

 

Besides, the soaring number of smartphone users and mounting population of tech-savvy consumers will also popularize the usage of e-commerce platforms for grocery shopping. Smartphone users are using their devices to opt for home delivery or click-and-collect options of procuring groceries from online platforms. In recent years, customers have been preferring the home delivery option over the click-and-collect service, due to the higher convenience offered by the former. Apart from smartphones, tech-savvy customers are also placing their orders from other smart devices such as smart TVs, tablets, and laptops.

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