Botanical Flavors in Beverages from IEBS


Botanicals are used to impart pleasant flavor to products where consumers seek more authentic and unconventional taste experiences. Nevertheless, there are issues associated with botanical flavors in beverages in terms of stability, color, and flavor that require immediate attention.

Business objective

We The Client wanted to understand in detail about the opportunity areas in the domain of innovative botanical flavor in beverages:

The main objective of the engagement was to understand the use of botanical flavors in beverages:

  • Extracting the flavor/essence from botanicals and delivering to beverages.
  • Actual botanicals added in the beverages directly (infused flavor).


The implementation approach began with the analysis of various botanical ingredients from R&D and commercialized sector. This helped us understand the context and prioritize the main gaps, and challenges followed by identification of key botanicals for marketing and potential partner for collaboration.


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