An Investor Relations department is in essence the link, between the company and the investors. A good IR strategy then practically guarantees that as soon as you go public, the public already has you pegged very accurately. An Investor Relations Consultant can help you develop a robust IR strategy that sets you up for success. https://www.confideleap.com/blogs/preparing-for-an-ipo-strong-investor-relations-lead-to-a-successful-debut/