Redefining Your Martech Stack With DAM and DXP
Marketing teams are responsible to produce engaging, and accurate content to nurture prospects and encourage purchase intent. How can DAM and DXP redefine the Martech stack? Nearly every digital experience today centers around persuading audiences to engage with your content and digital brand assets. Marketing teams are responsible for rapidly producing a growing amount of compelling, engaging, and accurate content to support customers and nurture prospects who have the intent to purchase.
Streamlining digital experience workflows – Digital experience capabilities are highly influenced by the technology a marketer has access to, and complex organizational workflows are one of the main obstacles to producing meaningful content quickly. As it stands, many teams are working across separate systems that can be difficult to manage or integrate. Likewise, when marketing teams must rely on IT to accomplish critical tasks like spinning up new websites or apps, the entire experience cycle slows down and time that could otherwise be spent innovating is lost. Instead, marketers should look to streamline and automate their workflows supported by DAM and DXP technologies.
According to Forrester research, digital marketing and e-commerce decision-makers
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