Pay-per-click (PPC) advertising, especially through platforms like Google Ads, has become an essential part of many businesses’ digital marketing strategies. However, while click-through rates (CTR) have traditionally been the primary focus for measuring PPC success, they only tell part of the story. To truly understand and maximize the effectiveness of your PPC campaigns, it’s crucial to dive deeper into advanced metrics that provide a more comprehensive view of performance. At Marketing Kites, our Google Ads services are designed to leverage these advanced metrics to unlock the true value of your PPC efforts.