The relentless ascent of Amazon toward world dominance demonstrates no signs of halting. Amazon’s market value is $1.6 trillion, according to a recent study by Bloomberg.
The numbers don’t lie, and incorporating Amazon into your eCommerce strategy is more crucial than ever. However, simply having a presence on the site won’t increase your sales.
With millions of third-party merchants competing for customers and many of them selling the same thing on the market, it takes more than just exceptional products and competitive prices to stand out to customers. If your products don’t appear in the Buy Box, most people won’t even notice them.