Why You Need an Alternative to Google Analytics?
Data and insights are the most valuable currency in your organization – but how valuable is your analytics if you can’t action them right away? It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that Google is sunsetting its UA in favor of a privacy-first approach and it will be pushing its customers to adopt Google Analytics 4 (GA4).
Reasons Why You Need an Alternative to Google Analytics
You put yourself in the driver’s seat – While it’s great to innovate with Google, you may want to make a move that puts you in control. Adopting GA4 means having to learn the ropes again. The longer you wait to set up your GA4, the less historical data you’ll have; the tracking and dashboards you’ve previously created may need to be remade. A move is inevitable, but there’s more than one option for businesses.
First-party data and zero-party data are gaining ground – Marketing is shifting from third-party to first-party data, but if your primary source of insights is still Google Analytics you’re already behind some of your