The mattress industry is now a part of the larger Sleep Economy and is no longer solely focused on selling beds. In order to show how agility, branding, and customer experience are the new battlegrounds, this essay examines this history and draws comparisons with the Fast-Moving Consumer Goods (FMCG) sector. For decades, the mattress industry followed a predictable, linear course. A producer made a set of springs or a block of foam, sold it in bulk to a distributor, and the distributor sold it to a multi-brand retail showroom. At the warehouse dock, the manufacturer’s work came to an end.
